From the birth of Bitcoin, to the emergence of thousands of blockchain projects today, it has always been accompanied by tokens. Token, accurately should be the project’s equity certificate, and its value depends on the market demand and project development of the token. For a successful project, the circulation of tokens is very important. It is necessary for the users who are optimistic about the project to participate in the investment, and also let the project co-builders get rewards, such as Ethereum. At the beginning of the project, it is impossible to spend limited resources on the listing to the exchange, so there will be careful consideration when choosing to list. However, many project parties only concerning about the traffic of the exchange, which is easily confused by superficial phenomena, and often overlooks some crucial core factors.
Is the traffic most important? Don’t just look at the surface
When many project list in the exchange, most of them will consider the traffic of the platform, so whether it is the project party or the fans will be proud to list on big exchange. But there is a problem with the price/performance ratio. The traffic of the big exchange is sufficient, but it is for mature projects. Many new projects are like water droplets entering the sea, and nothing changes. The tokens are drowning in the crowded list. It seems that the traffic is very large, but there is no real traffic for their own. This is the first key point we want to say: focus.
It’s quite simply, the sun can focus on the fire through the magnifying glass. It can only be diffuse reflection without focusing. Different results, but the amount of photons is the same. Big exchanges are now popular to divide projects into individual trading pairs or sectors, which almost form a tacit understanding, and new projects will be divided into small and scattered trading pairs or GEM(Growth Enterprise Market). This is the only option for big exchanges to weigh the pros and cons, because its existing stable income comes from the existing mature tokens, so it will certainly protect the vested interests, but this will result in the “stronger and stronger, the weaker weak”. The consideration of the big exchange is definitely beneficial to itself. However, this is a kind of discrimination against new projects and it is biased. Putting new projects and a group of non-traffic projects on the so-called GEM, a deep hidden in the corner of the second and third class of the exchange, is only formally existing in the exchange, and does not bring real traffic.
So when considering traffic, you can’t just look at the surface. It’s the key to how much traffic belongs to you. Is there any better choice as a project party? The answer is yes. Many high-quality, emerging exchanges do not seem to have the upper hand in traffic, but the high proportion of effective traffic can focus on users for the project. First of all, there are not many projects on the emerging exchanges listed. New projects will definitely attract a lot of attention and will not be submerged in the list.
Secondly, the new exchange has just been established, the aggregated user community is very active, and users become loyal users of the new exchange because of user experience and security. Therefore, such an emerging user group is the most valuable. For example, the newly built WeChat group is the most active, but many have become zombie groups without maintenance. The exchange was created at the beginning of the user’s best quality, which is the most valuable for the promotion of the project.
Finally, and most importantly, is the services of the exchange. I believe that the project party applying for the listing must have been left out of the cold. Regardless of the project itself, it doesn’t matter if there is no money, and there is no good result. Emerging exchanges are very different, because they hope to develop rapidly and get more quality projects. The team will pay attention to each project and fully promote it to form a focus effect. And because you want to do well, there is no discrimination. You will definitely tilt resources to new projects. Each new project is a new star, not a dispensable object in the eyes of the big one.
EtherFlyer is a new type of exchange such as it. It has more than 300,000 active user groups in less than one year. These are users who care about investment opportunities and are real users that the project party can reach. Secondly, EtherFlyer carefully selected the on-line project to avoid flooding of the project. Strict control was highly praised by the project party and investors. At present, 53 kinds of tokens are listed, and the new project will be very conspicuous. Of course, you will never put the project on the GEM Black House as you did at the beginning of the year. You will not define the project as a defective product. For each project that EtherFlyer has investigated and decided to list, EtherFlyer is confident that will put the new project in the first place and give the maximum flow support. The most important thing is to use the full service of EtherFlyer to complete the project, and use community resources, media resources, platform resources and even EtherFlyer ecology to support the project side. This kind of service attitude and effect is completely unattainable by the big exchanges . As long as it is a partner recognized by EtherFlyer, it will be strongly supported and fully promoted. The success of the project and the recognition of the users are the real motivation for EtherFlyer.
Traffic Price–performance ratio — — the cost of the listing can not be ignored
As we all know, the exchange bosses are wealthy, one is the user’s transaction fee, and the project listing fee, and some exchanges even squeeze the project to obtain huge profits, which is obviously not very healthy. In the end, there is no money to develop the project itself, and investors and fans are responsible for losses. Of course, the project party that chooses to do so is also short-sighted. The method is same as to killing chickens and taking eggs. It wastes the precious money in the previous period on the purchase of traffic. This is an eagerness to cash out the air project, which makes the fans and investors feel awkward. “The money we have worked hard to invest is burned like this?”
Most investment banks only charge 7% for IPO transaction subscriptions. This is already a very high cost ratio. In theory, the decentralized operation mechanism and financing method of blockchain should be more efficient and cheaper. However, the facts are astounding. In fact, the centralized exchange can abduct the project side with a high amount of listing money. Such an unfortunate example of spending money is too numerous to mention in the process of the listing to big exchange. Now the dominant and hidden total cost of the major exchanges have been more than one million dollars. You need to know a large and medium-sized project. Financing is just tens of millions of dollars. Many big exchanges are doing voting to list the token. It seems that there is a big trap behind the fair.
According to the survey, in the first phase of the Huobi HADAX vote, the first EGCC voting fee was as high as 47 million yuan, and even the tenth UUU has exceeded 35 million yuan, which also born a black industry that voted for the project. The cost has been greatly increased again, which has intensified vicious competition. The project side is indeed well funded after financing, but is it really worth the cost? Originally, the funds of the project developers should be used. Most of them are spent on the cost of the listing. How much money can be left for development, and what quality projects can be made in the end. How can investors and fans be convinced? Such a high-cost coin has obviously no meaning, so that everyone witnessed the eagerness of the project side to cash out, and also made everyone feel the weakness of the project side in project development. This high-cost listing with quick success has been separated from the nature of the projectdevelopment.
Such high cost also brings a very bad reputation. Instead of burning money on the listing, the project side should consider the most cost-effective emerging exchanges and put more energy into project development and operation. For example, EtherFlyer, it will truly serve in a sincere and cooperative manner. As far as possible, it will consider the development of the project side and consider all aspects of the interests of users. Not only promote the project to the real active user community, but also a number of articles will be published on the media platform, and will voice in time for project to fully coordinate with the project’s activities and publicity, and report the progress of the project. All of this work, EtherFlyer will only charge the lowest cost, to create EtherFlyer’s gold signboard, and even can use EtherFlyer ecological fund to help quality projects to tide over the difficulties. Co-developed with the project, and soared with the users, to firmly resist the short-term arbitrage.
Security: Black swan ignored by the project party
Many project parties pay more attention to traffic and costs when they are in the listing, and they can easily ignore the crucial point: security. Unlike traffic and cost, the issue of security is easily overlooked because security issues do not happen every day, but they can be fatal if something goes wrong.
On January 29, 2018, Coincheck, one of Japan’s largest exchanges, had stolen NED coins totaling 523 million, involving about 260,000 users, or about $426 million. The BEC was listed on the crypto currency trading platform OKEx in February 2018. Some people used the BEC bug to get a lot of tokens and sold them in an instant. The entire token value was almost zero, and it has been completely removed. Large amounts of stolen money frequently occur in large places. Poloniex, Biter, Bitfinex, Bithumb, etc. have experienced serious stolen money. The former Mt.Gox, the former largest institution, even closed down.
This shows that security can not be ignored! In this aspect, the advantages of emerging exchanges are obvious. One is that the target is small and it is not easy to be the target of public criticism. The other is that the technology used in the security of emerging exchanges is more advanced than the security technology that is backward but difficult to upgrade. The concept is more perfect and the guarantee is more comprehensive. EtherFlyer is such a highly safe industry rookie. Since its establishment, the safety technology of EtherFlyer has been unanimously recognized by the industry, and it has been operating efficiently and safely until today. Especially in terms of concept, EtherFlyer chooses to be a preacher of decentralized transaction, eliminates the possibility of mass theft from the source, and realizes an efficient, transparent and compliant trading platform. On July 3 this year, EtherFlyer CTO Wang Liang was invited to attend the 2018 Asian Digital Assets and Blockchain Summit held in Japan. The meeting emphasized the importance of EtherFlyer in safety and shared the advanced technology and idea. With the excellence of safety technology, EhterFlyer has also won the recognition of ecological partners.
Decentralization: perfect avoidance of asset misappropriation and counterfeiting transactions
When it comes to security and compliance, we have to raise the issue of centralization and the advantages of decentralization. Decentralization is the core of the blockchain and the trend of exchange development. Vitalik is firmly optimistic about decentralization. Even Zhao Changpeng, the founder of the largest centralized exchange, said that he is studying decentralized transactions, and EtheFlyer has already decentralized the exchange. The concept of decentralized trading is completely due to the centralization of transactions. The users themselves manage the wallet, the assets are avoided from being stored in the exchange, and the risk of asset loss is cut off from the root cause. The user transactions point to point, removing redundant steps and lowering costs. The efficiency is higher; and when the exchange does not occupy assets, the transaction will be more transparent and direct, and solve the problems of the platform to guard against self-stealing, misappropriation of assets, and forgery of trading orders.
Some time ago, the project side broke the platform forgery transaction, and then lowered the price of the tokens and then buy the tokens at a low price. The book was bought flatly, but together with the user and the project side, it made a cheating. According to the person in charge, all the investors who recharged token into Huobi, their tokens have entered the wallet of the exchange, and the real transaction is only data. So the exchange is very simple, just modify the numbers. However, the token of INC is a lock-in mechanism. At present, no single user has released two million. Therefore, the operation of the Huobi will reveal the horse’s foot. Of course, the Huobi also responded, and the INC was forced to compromise under pressure, and the truth was hard to clarify.
The root cause of this problem is that the centralization transaction is a black box, and no one can see it. What we see is only the data transaction, but is there any transaction, how much? In addition to the people who are in charge of the backstage, we can’t be sure. This has caused hidden dangers such as self-stealing, misappropriation of assets, and counterfeiting of trading platforms. A lot of centralized platforms are such a forgery of trading, earning huge profits, and harm the project side and the users together. This is precisely the reality that new projects are frequently broken. The project is very reliable, the platform is fake, the retail is cut, the community is turbulent, and the consensus is difficult to reach. Therefore, the project party cannot fully promote the development and use of promotion, which leads to a vicious circle of word-of-mouth and project development. Only the centralized platform makes a big profit. One stroke, smiled.
Decentralized transactions are completely different, assets are in the user’s wallet, and all issues no need to be worried. For example, EtherFlyer, the practitioner of the decentralized exchange, will not concentrate on storing assets, nor will it occupy or misappropriate customer assets. Whether it is the user or the project side, the assets are in their respective wallets. It is even more impossible for EtherFlyer to forge trades and fake data because it is a point-to-point transaction. Every transaction is clearly identifiable. Unlike traditional big exchange, decentralized exchanges cannot change these transaction data. Therefore, no matter whether it is the project party that is listed on EtherFlyer or the investor who participates in the transaction, there is no need to worry about the opacity of the transaction and enjoy the new trading experience under the sun. EtherFlyer abandoned the gray benefits of the traditional office and made a conscience, safe, efficient and efficient decentralized exchange, and set a new high in the industry.
Liquidity management: Top priority of determining the investor’s confidence
Liquidity management is very important whether it is in the mature securities industry or in the fast-growing blockchain. In the current situation, only focusing on technology development, not paying attention to liquidity management, ignoring the feelings of the first batch of users and investors, such projects are difficult to last. Because blockchain projects are different from traditional projects, the development of core technologies is a must, but community consensus has also played a decisive role in development. How to build a solid, faith-based project community? In addition to large-scale evangelism, promotion and application, the most direct and obvious way is liquidity management. As the saying goes, “A big red candle line, fans are all there; two big red candle lines, the beliefs are changing.” The words are not rough, and the support of faith is often the real price. The project is advancing, the tokens rise simultaneously, and the confidence of fans and users increases, thus promoting the development and popularization of the project. This is a virtuous circle.
Many project parties thought that the liquidity management of listing on the big exchanges was guaranteed. So they spent a lot of money and made a lot of airdrops. In the end, they got the airdrop users selling, the investors stop loss, and the project community was disappointed. However, the big exchange has a big business and naturally will not pay attention to it. The project party cannot manage the liquidity due to the high amount of the previous listing fee, and the situation becomes difficult to control. What’s more, the exchange holds the tokens of the project and fills the platform to buy it back, and then cut it out. As a weak party, assets are not in the hands, transaction records can be forged, and the project side and the community have nothing to do. In fact, for start-up projects, especially the first launch, choose to be better at liquidity management in small and medium-sized exchanges. The cost performance is higher and more controllable. After the development and expansion, the major exchanges will be on the line.
Instead of spending money and effort, it is better to use emerging exchanges as the first choice. In EtherFlyer, you don’t have to worry about trading forgery, smashing, etc., and decentralized trading can easily solve these problems. EtherFlyer will certainly cooperate with the project side to do liquidity management, and EtherFlyer knows the importance of liquidity management to the project. As long as it is a high-quality project party, EtherFlyer will cooperate with the market to make a positive growth in the market value, and give positive feedback to the project and the community to promote the healthy development of the project. Even if the market is not good, EtherFlyer will make every effort to ensure that quality projects are not broken, so that you can even use the ecological fund to do this. In fact, the company will also recommend high-quality projects to the EtherFlyer Ecosystem and TCASH communities to help the project to expand effective users. The urgency of the people, the need of people, help the project side to do liquidity management is to help EtherFlyer self, the success of the project is the success of EtherFlyer.
Ecological support: Help the project to accumulate and bump up
Many exchanges have set up their own capital, laboratories and incubators to form their own ecosystem. But such an ecosystem is based on its own interests. The ecosystem of large exchanges is more willing to incubate their own projects or to include some projects. The resources and customers of the big exchanges seem to be very rich, but these advantages will be greatly inclined to their own projects. It is a great comfort to be able to go online as an external project. It is really difficult to think about the ecological nature. If you want to be included in it, it is unfortunate that the project side and the community are not happy. First, it restricts development. Second, it is involved in unnecessary disputes. The exchanges and the token community are all factions. As a project, it is definitely not want to offend either party. For example, in the entanglement between the Binance and the Hongshan, the Binance has increased the review of the Hongshan’s project, and may even delist, while OKEX and the Huobi all expressed support for Hongshan, and the situation was once lost. The project involved in it is also confused.
Different from the centralized ecological thinking, the ecology established by EtherFlyer is decentralized. As long as it is a project that is recognized and launched on the EtherFlyer, it can get the resources what they want in EtherFlyer ecology. The ecology provided by EtherFlyer is a decentralized peer-to-peer network. It is not centered on the interests of flying, but like decentralized networks, project, community, capital, media and other resources are peer-to-peer self-organized, EtherFlyer is just to provide a decentralized network. The ecology of EtherFlyer is equally strong, whether it is technology research and development, capital strength, mature community, platform resources, media resources, project resources, it can resonate with the project that joins the EtherFlyer to help its rapid development.
Specifically, in terms of technology, EtherFlyer Ecology, including the EtherFlyer Research Institute, consists of a group of highly educated technical experts with successful cases such as securities, finance, and encryption technology, which will provide technical support in terms of safety and performance; EtherFlyerEcological Fund, led by Ledong Capital, backed by many powerful employers, will provide financial support for quality projects; EtherFlyer have 300,000 active users, high-quality projects will be recommended by EtherFlyer; TCASH ecological rights sharing, the use of mature TCASH Ecology provides individual customization for the project side to meet the various needs of the project; easy to get, perfect matching of resources, and the realization of one-click joining to EtherFlyer ecology in the future, as long as the development of the project is beneficial, the EtherFlyer will promote the cooperation and win-win of different projects; With the media, including Golden Finance, 900 million, the public chanel, the tweet, the telegraph group and other high-quality resources, the global support project will be promoted and follow-up reports will be maintained.
Uniqe! The exclusive advantages to list on EtherFlyer
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EtherFlyer is a decentralized crypto Exchange, which dedicates to build a secured, solid and high efficiency platform for the users all over the world. Users who hold the platform token TCASH can share 50% of the platform’s profit and gradient discounts for transaction fees of their own!